When Carter started Pursuit, he came to LionsMouth to create a brand that would immediately create credibility in the market. Along with the brand, Pursuit needed a simple landing page style site that clearly articulated their mission.
The Pursuit mark needed to communicate youth, action, and trustworthiness. Using a thicker stroke with a more playful and round typeface, made the brand mark come across as youthful while simultaneously feeling solid. We went with a bright green and dark teal color combo to evoke energy, and ended up giving the wordmark a slight tilt, which adds motion to the overall mark.
The LionsMouth team was great to work with and really gave us a jumpstart on our company
Technology that fuels growth
Approaching problems with a partnership mentality, a thorough understanding of business, and the desire to understand users' frustrations, we build ideal products to fuel growth.